Women’s professional sports are exploding, and we’re here to level up the game for brands and women in sports.
It’s not about the why anymore,
it’s about the how.
And we’re leading that pivot.
Our women-led collective is the ally to brands, agencies, media outlets and organizations seeking to build on the power of women’s sport.
We help them stand out in their market and optimize how they leverage their investment in the industry.
What we do
It isn’t just about visibility, it’s about value.
No fluff. Just smart strategy, bold ideas, elite talent and game-changing partnerships.
We make sure your brand shows up for women’s sports the right way—without playing the old game.
We represent outstanding athletes who are ready to grow.
You’re the talent—we help the world see it and value it.
We’re your team behind the scenes.
We’re doing it differently and doing it better.
“Brands know they should be doing more for women's sport but don't know where to start.”
— Marketing Week
Meet the Team
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Karell Emard
CHIEF, ATHLETE STRATEGY AND INNOVATION
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Katia Aubin
FOUNDER
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Lisa Cecchini
CO-FOUNDER, EDITORIAL STRATEGIST
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Jennifer Mathurin
EXPERT-IN-RESIDENCE
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Carolyne De Bellefeuille
CHIEF, CREATIVE STRATEGY
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Members of our collective
We surround ourselves with the sharp, open and brillant talents. From creatives to project managers and from strategy to operations, we’ve your back to help you grow your impact.
Together, we’re building bold and innovative partnerships for reach, revenue and the game.