Catalyser le succès de l'écosystème du sport féminin.

Catalyzing the success of the women's sports ecosystem.

LAUNCH EVENT

Écho Sport
2024

Proving that women's sports are a successful and sustainable business.

On November 14, 2024 Collective Pivot kicked off officially with the very first edition of ÉCHO Sport 2024. Presented by TD and the Quebec LGBT Chamber of Commerce with the support of La Presse and Cogeco Media, the event brought together influential figures from women's sports, business and marketing, as well as local and national brands to explore opportunities for growth, economic sustainability and valuing women in sport.

“Brands know they should be doing more for women's sport but don't know where to start.”

— Marketing Week

Collective Pivot

At the intersection of sports, commercialisation and communication.

Our Services

  • Consulting

    For those looking to leverage the power of women's sports or improve how they capitalize on their investments.

    From discovery mode to deep dive, we're your allies to drive engagement, empower your reputation and connect your brand with women's sports fan communities.

    We've got the package to work together.

  • Conferences

    Looking to demonstrate the economic, social and cultural impact of supporting women's sports?

    Perhaps you'd like to spread the word in your community on the need to refresh sports culture with new codes - codes that are influential, inspiring, fair and representative of all?

    We've got a few ideas in mind for you!

Women and women's sports: driving impact and innovation

Learn how the women's sports' approach delivers commercial growth, enhances brand reputation and strengthens ties with influential communities.

Écho Sport 2024 | Speakers

  • Annie Larouche

    (she/her)

    President
    Montréal Roses FC
    (NSL)

  • Ashley Curran

    (she/her)

    Assoc. Vice President
    Sport Partnerships

    Canadian Tire Corporation

  • Camille Wallace

    (she/her)

    Digital Marketing & Partnership Professional

  • Éric Brunelle

    (He/him)
    Director & Founder Pôle sports HEC Montréal

    Associate Professor HEC Montréal

  • Camille Dumais

    (she/her)

    Vice President, Board of Directors
    Hockey Québec

  • Éric Trottier

    (he/him)

    Director News, Sports, Radio, digital content
    Cogeco media - 98.5

  • Florence Gagnon

    (she/her)

    Founder
    lstw and hiatus golf

  • Isabelle Éthier

    (she/her)

    EMCEE
    Host, entrepreneur

  • Jean-François Tremblay

    (he/him)

    Director Sports section
    La Presse

  • Jenn Mathurin

    (she/her)

    Business Manager
    Hoops Vision

  • Karell Emard

    (she/her)

    Director of operations & Player Agent
    Women's Hockey
    Quartexx

  • Kristel Dupont

    (she/her)

    PR Director
    Rethink

  • Marie-Christine Boucher

    (she/her)

    Vice-president, Sales and marketing
    Victoire de Montréal (PWHL)

  • Marijke Vandergrift

    (she/her)

    Director, Corporate Partnerships
    Canadian Women & Sport

  • Simon Parent

    (he/him)

    Marketing and communication executive

  • Stéphanie Poirier

    (she/her)

    Director
    Women’s Hockey
    Hockey Québec

Follow our journey.